Comparing your options
WhiteBoston vs builders and platforms
There are three common ways for an agent to get a website: build it yourself, sign up for a large real estate platform, or hire a small agency to do it for you. Here is how they compare by category. Terms vary between providers, so check the details of any option you consider.
Short answer
With a DIY website builder you build, write and maintain the site yourself. A large real estate platform gives you its own tools to learn and run. WhiteBoston builds and runs a custom-looking site for you for $100, $150 or $200 a month. The right choice depends on how much of the work you want to do yourself.
Features
| Features | Agent Sites by WhiteBoston | DIY website builders | Large real estate website platforms |
|---|---|---|---|
| Neighborhood and area pages | Written and built for you (number depends on plan) | You write and design each page | Depends on the platform; check whether pages are written for your market |
| Blog | AI-written each month from your writing samples and rules; you approve each one | You write and publish every post | Varies by provider; some offer content tools or services |
| Instant reply to leads | Email reply to every form lead (SMS coming soon) | Usually needs extra apps or setup that you configure | Often included with lead and CRM tools; check what is included |
| IDX listings | Optional add-on (coming soon) | Through third-party plugins or embeds you set up | Usually a core feature |
| Design | Custom-looking design built around your market and brand | Templates you customize yourself | Themes and templates within the platform |
Hands-on service
| Hands-on service | Agent Sites by WhiteBoston | DIY website builders | Large real estate website platforms |
|---|---|---|---|
| Setup and domain connection | Done for you | You do it | Varies by provider |
| Edits and updates | Monthly edits included (amount depends on plan) | You make them | Varies by provider; often through support requests |
| Who you work with | The person who builds and maintains your site | Help articles and the builder’s support team | Support or account teams; varies by provider |
| Number of clients | A limited number, so each site gets hands-on work | Not applicable | Built to serve many agents at once |
Price
| Price | Agent Sites by WhiteBoston | DIY website builders | Large real estate website platforms |
|---|---|---|---|
| Pricing model | $100–$200 a month; add-ons extra (dashboard +$25, IDX +$60) | Subscription, plus your own time to build and maintain the site | Subscription; setup fees and add-ons vary by provider |
| Contract | None; month-to-month | Varies by provider | Varies by provider; check the minimum term |
| Your time | Send content and approve posts | Building, writing and maintaining everything | Learning and running the platform |
Which option fits you
A DIY website builder can suit you if you enjoy building and writing, and have regular time to keep the site current.
A large real estate platform can suit teams that want one system for listings, CRM and lead routing, and have time to learn and run it.
WhiteBoston suits solo agents and small teams who want a custom-looking site with local pages, a monthly blog and instant lead replies, built and maintained for them by the same person. See the plans and pricing, or read how we work.
Comparison questions
Is a DIY website builder cheaper?
It depends on the builder and plan. With a builder you also spend your own time designing, writing and maintaining the site.
When is a large real estate platform a better fit?
When a team wants one system for listings, CRM and lead routing, and has time to learn and run it.
Can I switch from a builder or platform?
Yes. You keep your domain; we point it at the new site and redirect your old page addresses to the new ones.
What does WhiteBoston cost?
Plans are $100, $150 or $200 a month with optional add-ons. See the pricing page.
Not sure which is right for you?
Book a 15-minute call to talk it through.